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Venture capital organization

Venture capital organization investing and shareholding of company's specialized in the prepaid telecom industry, online music and video industry, recycling industry, dairy products & real estate.

Offices:

Hilversum, The Netherlands, Hong Kong and Paris, France. Shenzhen, Xiamen, China

Ticker Symbol:

RHCO.PK

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With companies and subsidiaries in Europe and Asia, the Readen name has been respectedfor over 30 years for its coherence to strong value and business ethics. Readen companies have over 30 years of solid trading and manufacturing experience.

Their customers value with great importance health and vitality. High quality standards, healthy returns and sustainable growth are the drivers behind RHCO's strategy.

  • Within the telecom market RHCO wants to make mobile communication and related services affordable for everybody.
  • Within the online media business RHCO's objective is to develop the On-mix music label for new talents in combination with unique download to mobile possibilities for various platforms.
  • Within the recycling market RHCO is committed to the environment and its preservation. Most waste products contain materials that can be hazardous to life and the environment. RHCO helps people and the planet by preventing improper disposal of wastes by recycling raw materials.
  • RHCO aims to be a valuable partner for customers in terms of technical, safety,flexibility, quality and competitive pricing through the complete value chain.
  • Within the dairy products industry RHCO is dedicated for being a professional, customer focused and independent wholesaler and exporter of high quality, powder form dairy products in a variety of packaging.
  • Within the real estate business the company is focused on acquisition, development and management of commercial real estate in Europe. Re-development and/or repositioning of existing real estate is the company’s core business.

Why analysts are excited about this stock?

  • On a technical analysis Barchart.com made a Strong Buy recommendation on May 23. It is still a Buy recommendation according to various technical analysis indicators from Barchart.com.
  • At $ 0.24Market cap is still moderate at only at $36M and Forecast 2012 revenue is around $12M: Forecast 2013 Price/sales ratio is just around 3. There are150,267,074shares outstanding(Source: OTC market)
  • Private competitor Brighstar Corp (wholesale cellphones) had a 70% annual revenue growth in 2010. With a potential Price/ sales ratio of 3.5, and a forecast revenue growth of 70% in 2014 and 60% in 2014, the company market cap could be $106M in 2 years with a stock price around $0.70, for a stock return of 151%!
  • Stock beta of competitor Infosonics is 2.23 with revenues of $35M. Thus, RHCO beta could be around 2.3 to 2.5 in 2013. If the market performs well, RHCO’s stock could outperform by a large premium!
  • The firm is involved in 5 growing industries, which is offering revenue diversification by geography and lines of business. Revenueand profits growth can be hedged betweendiversified industries.
  • The dairy products and recycling lines of business can benefit on the fast growth of China. The GDP should grow 7.5% in 2012.
  • In the medium term, the company could be a takeover target because of its partnerships, distribution agreements and attractive growth.
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At June 4th, Market price $ 0.23, the momentum in the stock price is very positive: 2055% increase in the past 12 months, and 354% in the past 3 months.

Company Officers

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RONALD STEENBERGEN,

President and Chairman

From 1984 onwards, he lived and worked in Hong Kong and China as President of Readen Ltd, a trading company specialized in non-food products. As from 2000 Ronald concentrated on IPO’s and reverse-mergers of Asian companies on the European- and American Stock Exchange.As President and Chairman, Ronald will help to identify opportunities for mergers and acquisitions and directly implement the activities to make these opportunities realities. In addition Ronald will be reviewing the various company activity reports and financial statements in order to determine the company’s overall progress and status and revising plans to increase the growth progress within the company.

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Gerardus Ronald Steenbergen
President
Heloy Yuen
COO, Europe
Adriaan De Jongh
CFO
Pak Hei Tang
Secretary
Bob Van Der Mast
Advisor

Ticker Symbol: RHCO.PK

Should you be interested in the possibilities of investing in funds managed by Readen Holding Corp., please do not hesitate to send an email to Investor Relations Officer; Ma Yuk King, at investorrelations@readenholdingcorp.com

Readen Holding Corp, a Venture Capital organisation,
investor and shareholder of companies operating in three separate industries. Readen Holding Corp. has access to an extensive, influential and loyal network of business relations and investors.
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ADRIAAN DE JONGH,

Chief Financial Officer
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He has worked in the food franchising business for over 20 years. He ensured and checked the profitability of the business, within established guidelines and requirements for sales growth, cost, labor, and controllable costs. He coordinated and implemented operations, plans, company initiatives and store-marketing in a profitable and timely manner.

HEE-LOY YUEN,

Chief Operations Officer Europe
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He was the founder and Chairman of the “Fine Eastern Restaurants” Foundation whose mission it was and is to promote the Oriental cuisine in Western Europe. From 1997 until 2006 Hee-Loy was the president of a food company producing Chinese take-away meals and he was the owner of several Japanese restaurants, which he sold in 2006. From 2006 onwards, Hee-Loy is involved in real-estate investments in Germany. Hee-Loy is responsible for the daily operation of the company and will marshal limited resources to the most productive uses with the aim of creating maximum value for the company’s stakeholders. He will also be responsible for planning by prioritizing customer-, employee- and organizational requirements and maintaining and monitoring the expectations and the motivation to fulfill the organizational requirements.

Bob Van Der Mast,

Advisor

Robert .H. Van der Mast(MBA) completed in 1973 his studies in Economics at the University of Amsterdam Where the focus was on Financial issues and Marketing. After Graduating he worked for the Dutch shipping Company in nedlloyd in NewYork and Johannesburg Respectively as a management trainee and Marketing Manager. In 1977 he join international mineral and Chemical Corporation in New York as Sales Manager. In 1981 he made of the move to Banking World by accepting the post as Director of Bank Paribas in utrecht . In 1988 he started with Citco in Nederland NV as Chief Executive and he joind in 1983 Bank Labouchere Where he was appointed commercial Director. Since 2003 is Mr, Var Der Mast active as in investor in property through Property Funds Limited Partnership and real estate Funds. AS from 2008,Mr, Der Mast is Director of kairos Asset Management B.V and Director of Board of Roderick Investments ,as a Solar Energy Fund. Amsterdam ,April 2 2009

Pak Hei Tang,

Secretary

He started his career as anadministrative assistant in the garment industry in Hong Kong. With his excellent performance, Pak Hei was later on invited to join Readen Industries Limited and to supervise the administrative unit.During the period in Readen Industries Limited he assisted in various acquisition, restructuring of the group’s companies, and he was then elected as the Company Secretary of Readen Holding Corp.

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Readen Industries Ltd. reached an agreement between the Chinese suppliers of mobile phone handsets, named Hong Tai Ltd. and D5 Mobile as sole distributor for the territory of Benelux, France, Germany, Italy and UK.

In the first 12 months of active selling , 60.000 mobile phone units and 15.000 D-pads (Tablet device both Wifi and 3G) have been delivered to re- sellers in the Netherlands, France, Belgium and Germany. The responses of both end-users and re- sellers are in line with our objectives.
Both the company’s order portfolio and the number of enquiries for new offers are showing a steady growth in particular the demand for mobile phones with the prepaid SIM-cards including calling credits, are very well received.

Results to date

  • 60.000 units have been supplied to resellers in Benelux and Germany
  • Follow up models for 2012/2013 release have been selected and tested
  • The promotion & advertising for resellers is implemented
  • Promotion-, advertising- and market communication plans with focus on end users are in the final stage.
  • An excellent sales force is in place
  • The initial finance and funding is in place
  • New office in the Netherlands is in operation
  • French office has opened in August 2011
  • Over 1500 retail shops are in place in the Netherlands, Belgium and France for the D5 product range as well as distribution and implementation of the multi brand prepaid terminals.
Ticker Symbol: RHCO.PK
The Readen Group related company’s. Company based in shares
  1. Readen Industries Ltd. Hong Kong and Shenzen,100%
  2. Yoho Telecom Ltd. Hilversum, the Netherlands 100%
  3. Moho Telecom Ltd. Hilversum, the Netherlands 100%
  4. D5 Mobile B.V. Hilversum, the Netherlands 100%
  5. D5 Avenue Ltd. Hilversum, the Netherlands 100%
  6. On-Mix.com B.V. Hilversum, the Netherlands 100%
  7. Readen Real Estate B.V. Hilversum, the Netherlands 100%
  8. D5 Mobile SARL Paris, France 51%
  9. Yo Mobile B.V. Hilversum, the Netherlands 51%
  10. Vitalon Holland Ltd Hong Kong and Xiamen, China, 33%

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Group of companies - product lines- & services

MOHO Telecom Ltd

The first division of the company is responsible for the sales and marketing of the group and providing mobile phones and telecom related products to fulfill the wishes and needs of European users. Moho Telecom is responsible for distribution of all products manufactured under the company’s registered private label D5 Mobile and for the sales of the company’s branded phones like Nokia, Blackberry, Samsung&Motorola. The complete product range is being sold and marketed by the sales representatives to European retailers, internet and B2B network re-sellers. The office is located in the city of Hilversum, the Netherlands.

D5 Mobile B.V.

A Dutch registered company operating from their office and showroom in Hilversum, the Netherlands. This location is also used as the group’s head office. The company activities consist of product designing, product sourcing, purchasing. D5 Mobile products are sold and marketed by the group’s sales and marketing organization Moho telecom to European retailers, internet- and B2B network sellers.

D5 Mobile France SARL

D5 Mobile has opened an office in Aubervilliers near Paris in cooperation with her partner Chen Trading of Hong Kong. The organization is responsible for the sales and distribution of the company’s full product line and services to the French- and Belgian market. The management of the company has 30 years of combined experience in the French and Belgian market and works with the larger retailers like Carrefour and Auchan.

YOHO Telecom Ltd

The second division is responsible for sales and marketing of all prepaid labels, vouchers, international calling cards and sim cards as well as the physical and electronic distribution via terminals. All most used labels like Lyca, Lebara, KPN, Vodafone, T-mobile and many more brands are being supported.

YO Mobile B.V.

Yo Mobile is the company’s own prepaid platform for mobile phone users in the Netherlands, Belgium and France (later to be implemented all over Europe). Yo Mobile distributes simcards , physical vouchers and electronic vouchers by the sales organization of Yoho Telecom.

ON-MIX Music Label B.V. io

On-Mix is an independent record label for young artists for which On-mix offers an online and mobile platform with a monthly challenge and a yearly winner. The artists sign an exclusive distribution contract with On-Mix. The music distribution is offered online and via mobile applications for all Yo Mobile costumers as well for other third party MVNO telecom providers.

On-Mix Music store

Within the fast growing Music download market On-Mix music store provides a music player especially designed for the prepaid and postpaid telecom market with a unique proposition and billing system. This system supports the Android and MTK platform and provides a user based playlist with all worldwide content. The music player has a huge positive impact when it comes to minimizing churn rates.

Readen Industries Ltd.

This company has two divisions; 1. Telecommunications; the R&D, product development, designing and innovation office, responsible for the purchase and production-planning with the hardware and IT producers for all D5 products. 2. Trading in plastic materials for import to China (materials like Pet, ABS, Nylon) all used in the recycling industry.

Readen Real Estate B.V.

This company is a newly set up division to plan the company’s activity in property development in Europe and Asia. the company is in progress of the acquisition of a hotel, and is working with local travel agencies to arrange Europe trips for Chinese customers. Readen Real Estate also has scheduled the realization of an office building near Amsterdam exclusive for telecom distributors in Netherlands.

Vitalon Holland ltd

A company concentrated on the product development and export of Dutch made milk powder products. Vitalon is responsible for OEM production development and distribution of a wide range of infant milk formulas to meet baby's nutritional needs. Vitalon has a network which provides the products distribution with office in Holland, China and Hong Kong

Cost effectiveness is a key success factor for the group

  • Top rated Readen Holding Corp. leadership team
  • Close circuit with hardware, sim cards, entertainment and a payment system to optimize customer satisfaction.
  • Product, quality and availability through Asian based A1 manufacturers
  • Exclusive distribution rights for selected models
  • Experienced marketing- , manufacturing- and logistics management
  • Excellent dealer organization providing a continuous and uninterrupted
    revenue stream
  • Short production lead-time
  • Logistic easy to handle merchandise, shipped by air
  • Key major corporate accounts to drive volume deployments and brand a
    wareness.
  • Excellent R&D input
  • Capable dealer network

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  • The ever growing prepaid market in Europe is a big opportunity for Readen to expand the business, already successful in the Netherlands, Belgium and France.
  • The On-Mix on line strategy is a possible standard for the Android platform on “download to mobile” in competition with iTunes. The quality is of a higher standard compared to the streaming products supplied by the existing competitors like Spotify.
  • Brand name manufacturers and larger re-sellers non flexible approach off the mobile application market in combination with their devices.
  • Established market parties are operating using non transparent pricing schemes (fare calling).
  • Personalized products through an “own” music player on a prepaid platform is nonexistent.
  • Community phone business is new to the market (sports phone, music phone, city phone, fashion phone).
  • Competitively priced products will enable resellers to improve their profit margin.
  • Premium apps available to the major platforms.

Present strategy

  1. 1.RHCO sees enormous potential to provide consumers in Europe with a wide range of telecom products developed and manufactured by exclusive partners. Readen is mindful that ultimately the satisfaction and financial success of its business depends on the satisfaction of its resellers and end-users.
  2. 2.By becoming a D5 Mobile re-seller, retailers add to their product mix a range of hardware that will boost their sales and profit margin. Readen’s over reaching business approach is building a strong local re-seller network with special focus on retailers servicing ethnic customers from Asia and North Africa.
  3. 3.Readen is one of the few companies of significance to enter this emerging and evolving market for telecom products with an Android operating system from China with MTK motherboard. Its initial market penetration is considered an invaluable early mover advantage, upon which it can build a strong brand equity all over Europe.
  4. 4.Leveraging the experience and commitment of its management team, its innovative use of technology and the strength of its distribution partners, Readen intends to become a leading distributor of telecom products.
  5. 5.September 2011 Quarterly report: Break-even EPS $0.00 (small profit of $15,000)
reasons why you should buy RHCO
  • 1Involved in 5 fast growing sectors: telecom, online music and video and recycling, dairy products in China and real estate.
  • 2Possibility to sell parts of its investments (or the whole) with important profits in the medium term. ($100k in cash at Sept. 2011)
  • 3Quality of management team (experienced)
  • 4Quality of brand name: with companies and subsidiaries in Europe and Asia, the Readen name has been respected for over 30 years for its coherence to strong value and business ethics. Readen companies have over 30 years of solid trading and manufacturing experience.
  • 5A wide experience in sales and distribution with the emphasis on fast moving consumer goods. Master all aspects of the import-export business.
  • 6All their mobile phones, software and applications are based on Android- and Windows platforms or an Android compatible platform called MTK, a very cost efficient China made mobile phone operating system. Android is the most popular wireless operating system in the world.
  • 7RHCO has combined efficient Asian manufacturing and European design skills, which have resulted in many successful product lines. The needs of the most demanding retail buyers can be fulfilled when it comes to pricing, packaging, features, configurations, guarantee- and repair procedures, rack jobbing, customer support and logistics.
  • 8Large distribution network: For a range of premium barphones (single – and dual sim) and fast moving smartphones, Moho Telecom has developed a retail system which will be implemented in over 1500 retail shops all over the Netherlands, Belgium and France. It concerns vending machines and specially designed retail cabinets. With 5 strategic partners there are agreements on labeling their own brand.
  • 9Penetration of new markets: Q2-2012 open Belgium office, Vitalon milk powder introduction in China, Wholesale distribution F-vouchers France, Q1-2013open German office.
  • 10Diversification of revenues in term of geography and lines if business (industries): Forecast 2013: 30% of revenues coming from China and recycling and dairy products; 63% from telecom products and from Europe; 7% from music services and also from Europe.
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